Having multiple versions of your logo can help uplevel your brand and keep your brand looking consistent across all platforms and media. Having various logos makes sure your branding is flexible and you won’t have to squish or stretch your logo to fit…

Trying to decide whether to hire a designer or go the DIY route? There are advantages to both options, and there’s ultimately no right or wrong answer, it just comes down to personal choice. If you’re wondering whether to invest in a designer or DIY, I want to give you a few things to consider to help you make the decision…

A well designed, professional website can only help your business. It can help build even more trust with those referrals and convert them into paying clients. It gives you peace of mind, knowing your website clearly explains all of your offers and makes it simple for someone to find all of your content…

Fonts play a big role in your visual branding. It’s important to use fonts that reflect your business and convey the right message. Typography (which includes your fonts) has the power to do this…

Every once in a while, I get inquiries from new business owners who say they ‘just need a logo’. While a logo is an important element of your visual brand, there are more pieces that work together to build a cohesive brand. This is why as a brand designer, I don’t offer logo design on it’s own. To build a strong, trustworthy brand, you need a brand identity…

his week’s board is graceful and lively. The soft neutrals paired with pale pinks and greens create a gentle, flowing feel…