How My Client Went From Overwhelmed To Confidently Marketing Her Business
If you’re anything like most of my clients, you feel overwhelmed and unclear when it comes to your branding and website.
You have some ideas of what you like and the overall vibe you want for your brand, but you’re not sure how to transform that into a full visual brand. You need a website to promote and share your services, but you’re the least tech savvy person you know and the idea of building it yourself?….hard pass.
A lot of business owners let this hold them back from marketing their business and sharing their website with potential clients.
And if you resist connecting with potential clients, we all know what that means -- no sales, no money, no business.
Here’s 3 things a professional brand and website did for my client (and can do for you too!)
1. Confidence to market your brand
When your brand looks good, you want to show it off. You’re writing more emails, posting on Instagram, sharing your blog on Pinterest. You feel confident marketing your brand because it looks like a real, trusted brand. You present yourself as the expert and can’t wait to share your brand with the world.
2. Trust that your website will guide visitors to take action
When you have a well-designed, informative space to send potential clients, you can trust it will inspire them to take action. Whether that’s booking a discovery call, subscribing to your email list, or booking a session, your website will make it easy for someone to get the info they need and take that next step. When you’re excited about what you’re offering and how well your website explains it, you’re excited to share it with more people. Suddenly it doesn’t feel like selling, just sharing something really great.
3. Clarity around your brand message
Clarity around your brand’s purpose, values, and target market is huge. It’s at the root of everything you create in your business. The best part is you already know these things about your business. When we work together, you get to share it all with me (guided by helpful prompts, of course) so naturally your level of clarity increases. You feel re-inspired and re-invigorated by your brand. Your visual brand is aligned with your message and purpose.
The branding process isn’t something you have to go alone. There are lots of decisions and when you work with me, you no longer have to make them by yourself. I’m here to guide you and help you make decisions about your brand. Because at the end of the day, let’s be real...you don’t care about the psychology behind using the color blue. You care that your visual brand connects with your people. I’m here to worry about those tiny details so that you can focus on the big picture -- building a business that you love.
I hope this post has helped you see what’s possible with a professional brand and website. In my Brand Clarity Workbook, I help you take the first step in getting clear on your brand traits to build a strong visual brand that you love and is aligned with your message and purpose.