Mood board creation is one of my favorite parts of the branding process. It’s the piece that gives life to the feelings and sensations you want to evoke when someone experiences your brand. When you stir up those genuine feelings, you prime your ideal client or customer to resonate with what you have to offer, even if they haven’t read a word about you yet.

By sharing monthly moodboards and explaining the thought process behind the chosen images, I hope to inspire anyone who is creating their own moodboard either for a visual brand or another creative project.

Let’s jump into this month’s moodboard! This board is calm and grounded. The imagery feels clean, minimal, and laidback. The muted, low contrast color palette plays into the soothing and tranquil aesthetic. This moodboard would be perfect for a wellness business, beauty, or spa.

Brand Traits: Simple, balanced, calm, earthy, grounded

Who this moodboard is perfect for: This muted color palette and moodboard is perfect for a business that wants to feel soft, calming, and grounded. The colors are soothing and texture can be used to create subtle visual interest.

Image sources: woman reading / script font / beach (unknown) / green leaves (unknown) / white texture / bathroom / shells / grass (unknown)

Have you discovered your brand traits?

Having an understanding of your brand traits helps you create a visual brand that feels aligned and evokes the feelings you want someone to experience with your brand. These brand traits will continue to guide you through everything you create for your business. I can help you uncover your brand traits in my Brand Clarity Workbook. The workbook will help you get clear on your brand strategy to create a consistent visual brand that feels on purpose.

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